Whilst many may believe that last minute car booking can be the ideal option to save money, for those wanting to utilise luxury car rental, hiring early is important.  This means that drivers will not be disappointed by their required model being unavailable.  It could also see the possibility of making savings rather than being charged last minute hire rates.

Turning his attention to British holidaymakers, Lewis said that there were ways to save money prior to travelling so that people can have more to spend whilst they are away.  He also said that utilising airport parking could be very expensive for long-term options.  “Like comedy, good holiday money-saving is about timing.  The key to minimum cost and maximum holiday enjoyment is pre-planning” he said.

For an alternative to airport parking, luxury car hire can be used to get a chauffeured lift for the airport run, taking the hassle and stress out of the beginning of a break.  For those holidaying in the UK, booking early can ensure that luxury car hire can meet all expectations.

The Society of Motor Manufacturers and Traders (SMMT) said that January sales increased by 6,249, allowing the German brand to take a record 4.85% share of the market in the first month of the year.  A total of 1,571 new registrations were noted, with Mercedes-Benz UK’s President and Chief Executive Officer, Marcus Breitschwerdt, saying: “Today’s results are a fine way to reward the efforts of our entire sales and service team across the UK.  Strong new car sales to private customers have been helped with our attractive finance offers and service contracts being backed-up with great service and supply from our factories – we can get them, and we can sell them!”

However, the news goes far beyond the sales market though, because any increase in demand for private vehicles can often also be seen in the rental market.  Whilst Mercedes can be costly to buy, Mercedes hire can be an affordable alternative for many wanting to drive the latest brand that is prestigious to be seen driving.  With sales increasing, the number of people wanting to hire such vehicles is also set to rise.

For those attending a red carpet event, party or wedding, landing in the limelight is easy to do if prestige car hire is used.  There are some ideal vehicles for such an occasion, including the Ferrari 458 Italia and the Audi R8 Spyder.  The Audi makes 0-62 mph in just 4.1 seconds, has exceptional road handling and is an elegant yet subtle statement symbol.  Meanwhile, for a car that is internationally recognised and a real showstopper, the Ferrari 458 Italia, with its 0-62 mph in just 3.1 seconds, is ideal.

If a business occasion is on the cards, and travellers need a chic yet subtle car to attract attention, those in the BMW line are perfect.  The BMW 3 Series Estate is an exceptional saloon vehicle that will give plenty of room and comfort, whilst the M5 is a fantastic car for a stylish and smooth ride.  For subtly attracting the attention of others at meetings, models in the BMW series at the ideal vehicles.

A relatively newcomer to the hire market, the Evoque was not expected to make as great an impression as it has done. However, with its panoramic roof, self-park feature and enormous comfort, the Evoque has been one of the highest searched for vehicles in the first month of 2012.

Beaten only by the C-Class and E-Class Mercedes, the Evoque’s presence in the top searched list for hire vehicles is impressive, especially considering that it is new to the market. Launched in September last year, the model quickly gained over 50 motoring awards, including Car of the Year from BBC Top Gear Magazine. It is Range Rover’s most fuel efficient, lightest and compact vehicle, and is available in both front-wheel-drive and four-wheel-drive, depending on the driver’s preferences.

With the latest indications showing its high popularity, it is expected that there will be a surge in Range Rover hire in the next few months. With drivers wanting to experience the prestige that comes with driving an award winning vehicle, and the Evoque being ideal for comfort and fuel efficient travel, the rental market for the Evoque can expect a lucrative year during 2012.

Choosing the right car for hire can sometimes be difficult, largely because there are so many beautiful models on the market. Maseratis, Ferraris and BMWs can all draw the eye and offer an exciting option for drivers who want to get behind the wheel of classic and iconic vehicles. Many of these brands are suited to particular events, and hirers must make sure that they get the right car for the occasion. Top executives attending meetings, for example, might do better arriving in a luxury BMW than a Ferrari. Likewise, something a little more edgy than a Mercedes might be needed for a red carpet event.

For those who want a model that will suit all occasions, the Audi R8 is ideal. This beautiful vehicle is perfect for business people who want an intimate driving experience but who don’t want to seem over-the-top when arriving at meetings. Meanwhile, the chic style is perfect for attending events and parties. For those looking for the ultimate car, Audi car hire will offer a great solution.

Much of Britain’s snow is now receding, but the recent weather has caused many to think about how they will be able to travel if more snow descends. Smaller vehicles can often become snowed in or stuck in driveways, and it can be dangerous attempting to drive with them. In such cases, Range Rover hire is ideal, allowing drivers to have a safer and more luxurious journey whilst the weather may be inhospitable.

Whether individuals are hiring a Range Rover Vogue or a Land Rover Discovery, travelling in increased comfort is a top attraction of these vehicles. With a robust chassis able to cope far better with snowy and icy conditions than many other vehicles, powerful engines are the perfect accompaniment to ensure that travellers don’t break down or get stuck. Meanwhile, luxury interiors mean that drivers can enjoy a chic and decadent drive, even when wintery scenes may make everyday driving difficult.

With many weeks of winter remaining, there may be more snow and ice to come. For those wanting to safeguard themselves against getting stuck, Range Rovers are the ideal rental option.

For fans of Aston Martin hire and famous spy character James Bond, the news that Range Rover won’t be the only vehicle making an appearance in Skyfall will come as a relief. Bond’s famed DB5 has taken a leading role in many classic films, including Casino Royale, Goldfinger and Thunderball, and its inclusion in Skyfall will be welcomed by Bond and Aston Martin fans alike.

With movies having such an important part in determining car trends, the inclusion of the DB5 is set to reinvigorate the Aston Martin hire market, allowing individuals to get their own taste of the James Bond life by getting behind the wheel of an iconic vehicle. The modern DB9 has all the thrills that drivers would expect from such a famed brand, including 0-62mph in just 4.7 seconds and the intimate experience of a two-seated vehicle that will create memories to last a lifetime.

Due to be released at the end of the year, Skyfall will mark the James Bond film franchise’s 50^th anniversary. With Aston Martin still clearly taking a centre spot in the film genre, sports car enthusiasts will also have their chance to celebrate.

For families taking the opportunity to holiday abroad during the February half term week, hiring a luxury car for the airport run is a good idea. One of the most stressful parts of the holiday can be loading bags into the car and catching flights, and by utilising a chauffeured car rental service families can start their indulgent break as soon as they set foot outside their door.

Alternatively, hiring a car for the length of their British holiday can be ideal. Family cars can often be small, cramped and lacking in features to engage the entire family. However, by utilising luxury car rental, groups can ensure that they have plenty of space to spread out so that they avoid getting in each other’s way. Meanwhile, extra entertainment options are also available to keep everyone happy whilst travelling the length or breadth of Britain.

With the half term break here, considering hiring a luxury car may seem a little indulgent. However, to take the hassle out of travel, such a service will offer a peaceful and easy trip.

Three ideal dual purpose models are the Mercedes S-Class, Mercedes E-Class and Mercedes CL Class.  For drivers wanting a chic-looking car that handles just as well as it looks on the eye, the E-Class is perfect.  This silver saloon is ideal for business hire, yet can quite easily be utilised for airport runs or everyday needs.  The Mercedes Benz CL Class meanwhile, offers a luxurious, four-seater coupe in black.  Its extremely good performance is only embellished further by the sleek chassis, making it a car that is ideal for top corporate use.  Alternatively, the silver Mercedes Benz S-Class saloon offers the extra space required for daily use alongside business travel.

Mercedes hire has a lot to offer drivers who want a high performing and everyday luxurious car that can also be comfortable for the long journeys required for business travel.  Without the need to constantly swap between vehicles, utilising a Mercedes rental can offer both beautiful form and function.

As an official automotive partner of the 2012 London Olympics, BWM has revealed that it is to create a luxurious showroom in the centre of the park.  Amongst the cars on show will be the company’s latest models, which will be suspended over water on contemporary-looking plinths.  The design has been carefully created to suit the surrounding landscape, offering visitors to the Olympic Park a fantastic showroom to explore.  In addition, BMW will be providing transport for officials and athletes during the Games, with around 4,000 low emission, electric and hybrid vehicles offering luxurious transport for those needing to travel around the city.

Talking of their sponsorship, Managing Director of the BMW Group UK, Tim Abbott, said: “As a major investor, manufacturer and employer in the UK, BMW Group is deeply proud to be an official partner for Britain’s first Olympic & Paralympic Games since 1948.”

With all eyes on London during the summer of 2012, BMW’s brand will be showcased across the entire world for millions of people to see.  With car rental on the increase, and the company taking centre stage as the Olympics’ major car brand, BMW hire is almost certainly likely to see increased demand as a result.