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Privacy policy

What we collect when you enquire, why we hold it, and what you can ask us to do with it.

Privacy policy, last reviewed August 2026.

The short version: we collect what we need to call you back and arrange a car, we keep it on our own server, we share it with our payment provider only if you choose to pay, and we never sell it or use it to market anything you did not ask about.

Who we are

Season Car Rental hires prestige and luxury vehicles in London. When you enquire or book with us, we decide what happens to the information you give us — in data-protection terms we are the controller.

For anything about your data, email info@seasoncars.com or call 0207 046 0048. We answer these ourselves rather than routing them somewhere.

  • Season Car Rental Limited, registered in England and Wales, company number 11934150
  • Registered office: Arch 56, Ingate Place, London SW8 3AG
  • ICO registration number: ZC234375

What we collect

Only what we need to answer you and arrange a car. There is no account to create, and we do not ask for anything we are not going to use.

When you ask for a price, make a booking or request a callback, we record:

  • Your name, and your phone number and email address — whichever you give us.
  • The trip: the vehicle you chose, pick-up and drop-off locations, dates and times.
  • Any extras you selected, and anything you wrote in the message box.
  • The IP address the request came from, and the time it arrived.

If you reserve a car with a deposit, we also record that you confirmed the driver requirements and accepted the hire terms, with the time and IP address of that confirmation. We keep that because it is the record of what you agreed to.

We do not collect your driving licence, passport or payment card through this website. Those are checked in person at delivery, or handled by our payment provider on their own page.

Why we hold it, and on what basis

Every use below is tied to something you asked us to do:

  • To answer your enquiry and quote your trip — because you asked us to, and to take steps toward a contract with you.
  • To arrange, deliver and manage a hire you have booked — to perform that contract.
  • To keep a record of quotes, bookings and payments — our legitimate interest in running the business, and our legal obligations for tax and insurance.
  • To protect the site from abuse, such as limiting how often the forms can be submitted — our legitimate interest in keeping the service available.

Who sees it

A short list, and no advertising networks or data brokers anywhere on it:

  • The Season team, by email, so someone can call you back.
  • Our customer-relationship system, where enquiries and bookings are managed.
  • Stripe, our payment provider, but only if you choose to pay a deposit — and only the amount, currency and a reference. Your card details go to Stripe directly and never reach our servers.
  • Our hosting provider, which stores the site and its records.

We do not sell your information, and we do not share it for anyone else’s marketing. If we are ever required to disclose something by law, we will.

How we protect it, and where it is kept

The site is served over HTTPS throughout. Enquiry and booking records are written to a private area of the server that is not reachable from the web — not by guessing a filename, and not by any URL — and the files are stored so that they cannot be served as a download even if the web server is reconfigured.

Card details are the clearest case: they are entered on our payment provider’s own page, so they never pass through this website at all.

Our website and customer-relationship system are hosted on Amazon Web Services in the United States (region us-east-1). Transfers there are covered by Standard Contractual Clauses, the safeguard UK data-protection law requires for a transfer outside the United Kingdom.

If something ever went wrong with your data in a way that put you at risk, we would tell you and the Information Commissioner’s Office, as the law requires.

How long we keep it

A quote you were issued is kept for 30 days, then deleted automatically — after that its price is out of date anyway and we would rather re-quote you than hold stale data.

Enquiry, booking and payment records are kept while we are arranging your hire, and afterwards for as long as our tax and insurance obligations require. We do not keep them indefinitely for their own sake.

Ask us to delete something earlier and we will, unless we are legally required to keep it.

Your rights

Under UK data-protection law you can ask us to:

  • Give you a copy of what we hold about you.
  • Correct anything that is wrong.
  • Delete it, where we are not required to keep it.
  • Restrict or object to how we use it.
  • Send it to you, or to someone else, in a portable format.

Email info@seasoncars.com and we will deal with it within one month. There is no charge.

If we get it wrong, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would rather you came to us first so we can put it right.

Marketing

We use your details to answer the enquiry you made. That means a concierge calling or emailing you about the car and dates you asked about, and following up if we could not reach you.

Asking for a quote does not put you on a mailing list. Where you are not yet a customer we send marketing only if you asked for it, by ticking a box that said so.

If you have hired from us, we may email or text you about similar hire without asking again — the “soft opt-in” the Privacy and Electronic Communications Regulations allow — and every message, including the first, carries a way to refuse.

We do not sell or rent your details to anyone, and we do not pass them to other companies for their own marketing.

Every marketing email carries a working unsubscribe link and every marketing text a way to stop, such as replying STOP. Both are actioned automatically or within 24 hours, and we keep a suppression list so a later import cannot add you back. Opting out does not stop messages about a booking you actually have.

Cookies and browser storage

This site loads analytics and advertising tags once you accept them, and they set cookies of their own. Before you accept, nothing third-party is requested at all. It also keeps a few things in your own browser so the booking flow works — your trip selections, your language, and your quote. The cookie policy lists every one and lets you change your mind.

Changes to this policy

If we change how we handle your information we will update this page and change the review date below. If a change materially affects a booking you have already made, we will tell you directly rather than expecting you to notice.

Questions about your data

Email info@seasoncars.com or call +44 207 046 0048 (06:00–23:00, Mon–Sat). See also our cookie policy and hire terms.